ABOUT
Geneva L Haley (she/her) is an artist based in Treaty 7 Territory, Alberta, Canada.
She splits her time between working in her studio, Pastureland, where she makes paintings, illustrations, paleoart- and tattooing at Hemlock Tattoo Studio, which she co-owns.
Her work across these practices shares a common goal: to educate others, highlight overlooked biodiversity, and foster deeper connections to the natural world. By bringing wildlife into her audience’s daily thoughts, she aims to spark curiosity and inspire conservation efforts, encouraging stronger relationships with local ecosystems and building community through the shared act of imagining climate futures.
Geneva creates each item to the highest sustainability practices she can financially access, with 5% of all items sold through Pastureland forwarded to environmental action initiatives.
Photo by Mark Webber (www.markwebber.net)
At Hemlock Tattoo Studio they are committed to seeking out education relevant to the tattoo industry and implementing that education into protocols and personal training to protect both client and tattooer. The priority is to cultivate an atmosphere of transparency, where questions and curiosity about the tattooing process are encouraged. They are committed to intentionally changing the tattoo industry.
Geneva graduated from the Alberta University of the Arts in 2016, with a Bachelor of Design in Illustration.
In her spare time, you can usually find her reading, riding horses, or playing a variety of instruments poorly.
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